Supply chains across the world have been challenged recently, with many businesses, including well known consumer brands, adapting their supply chain to respond to demand,  react to disruption affecting their operations and to do their bit. Many brands undoubtedly feel that they have a social responsibility to bolster national efforts and adapt as best they can.

John Lewis has most recently joined the likes of Barbour and Burberry (to name but a few) adapting its supply chain to make protective equipment for the NHS and donating fabric to voluntary groups also making similar equipment. This may be unfamiliar territory for some, but it is a clear example of businesses maintaining a dialogue within the supply chain and assessing alternatives to find ways they can help whilst their stores are closed.