The recent administration of Warehouse and Oasis has rocketed fashion to the headlines during the COVID-19 pandemic.
The fashion industry is facing unprecedented times; with clothing sales having plummeted by 34% in March. As Next's chief executive Simon Wolfson said last month, "No-one wants to buy clothes to sit at home in".
It has been described as existential crisis, as the industry is almost entirely dependent on physical retail, with more than 80% of transactions in the fashion industry still happening in physical stores. Whilst unlike food and medicines, fashion products do not go off, but they may go out of style.
In a bid to maintain some income during the crisis, some high street retailers are offering significantly discounted prices. Even Vogue editor Dame Anna Wintour chipped in last week who said, "I feel very strongly that when we come out at the other end, people's values are really going to have shifted."
The fashion industry has come under recent criticism for its "throw-away" culture, producing 1.2 billion tonnes of carbon emissions per year.
So could sustainability be a key feature in the future of our fashion industry so that it can survive in the long term, post lockdown?
The fashion industry has been negatively impacted by the coronavirus outbreak on every imaginable level; production has ceased, retailers have closed, demand has plummeted.