Businesses in the hospitality, retail and leisure sectors are facing real challenges to their operations caused by COVID-19. Therefore it is really refreshing to hear about businesses that are embracing new opportunities and boosting the spirits of their local communities.
An excellent example is Punchy Drinks, a new alcoholic and non-alcoholic drinks brand. Punchy, in conjunction with other food and beverage companies, have created Lockdown Care Packs with part of the sales proceeds going to support the NHS.
It's interesting to hear they see this as a way to make a difference in their local community and also boost their online presence and collaborative sales strategies.
In a period of isolation, community has never been more important.