Greenwashing Guidance Gathers Momentum: the Crackdown is Nigh
The UK’s Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) recently updated their guidance for...
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Powers of persuasion: Adland guidance to greenwashing brands
Dutch airline KLM has become the latest company to face litigation as a result of accusations relating to “misleading” environmental...
Scrutiny over 'Greenwashing' continues: ASA upholds complaint over ad claims that Alpro's products are 'Good for the planet'
In September, following the publication of its Green Claims Code the CMA put businesses on notice - they have until the New Year to make...
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