Rebranding: What's in a name? That which we call a rose by any other name would smell just as sweet.
The news of Lyle's Golden Syrup recently undergoing a revamp has attracted much media attention and controversy. However, this was...
The news of Lyle's Golden Syrup recently undergoing a revamp has attracted much media attention and controversy. However, this was...
When counterfeit goods are mentioned, initial thoughts may be of luxury items such as handbags copied in a far cheaper and more...
In December 2023, the government of the United Arab Emirates (UAE) announced Federal Decree Law No. 55/2023 on the Regulation of Media....
Influencer marketing is a valuable tool for brands. By 2024, brands are expected to spend US$ 32 billion on advertising via influencers....
In early December 2023, provisional agreement was finally reached between the European Council and European Parliament on the text of the...
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